Whether you’re promoting a gig, launching a product, or building awareness for your brand, a well-designed poster can make all the difference between being seen or ignored. But designing for the street isn’t like creating something for Instagram or print. You’ve got seconds to grab attention, deliver your message, and make it stick.
In a world where environmental responsibility is front of mind, it’s no surprise that marketing is shifting too. From packaging to print materials, sustainability is becoming a key priority. Outdoor advertising is no exception.
If you’ve ever printed plastic signage for a one-off event or installed a banner that only lasted a week, you might’ve wondered: Isn’t there a better way to do this?
Wheat pasting is one of the oldest and boldest methods of street-level advertising. If you’ve ever walked through a city laneway plastered with posters or seen eye-catching artwork layered across a construction hoarding, chances are you’ve seen wheat pasting in action.
For decades, it’s been used to promote music, art, activism, fashion, and brands with something to say. And unlike glossy billboards or digital ads, wheat pasting has a raw, authentic quality that stops people in their tracks.