Billboards and Outdoor Advertising

Outdoor advertising is one of the most effective ways to increase brand awareness and reach mass audiences. At Rock Posters, we’ve been the trusted name in street posters and outdoor advertising since 1986. With a network spanning Melbourne, Sydney, Brisbane, Perth, Adelaide, and Australia-wide, we offer national and regional billboard advertising campaigns, ensuring your message reaches the right audience, in the right place, at the right time.

From bold, eye-catching billboards to dynamic digital displays, our team ensures your brand gets maximum visibility in high-traffic locations. With expert billboard printing, design, and placement, we help businesses of all sizes make a lasting impression.

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Our Services

At Rock Posters, we provide end-to-end billboard advertising solutions to bring your campaign to life.

 

design services

Billboard Design

Our team works with trusted marketers and graphic designers who specialise in billboard advertising design, ensuring your message is clear, engaging, and built for visibility.

We also provide creative consultation to align your design with campaign goals, audience targeting, and location strategy.

print service icon

Billboard Printing

We offer a range of printing options to suit your needs:

  • – Vinyl Printing
  • – Banner Printing
  • – Sign Printing

 

With state-of-the-art printing facilities in Sydney and Melbourne, we guarantee sharp, vibrant prints designed to withstand the elements.

installation service icon

Billboard Installation

Having the right billboard in the right location is key to a successful campaign. Our experienced team handles everything from site selection to professional billboard installation across Australia’s top advertising locations. We offer:

  • – Strategic billboard placement
  • – Static and digital installations
  • – Australia-wide coverage

Our Services

Why Outdoor
Advertising?

Outdoor advertising is one of the most powerful and cost-effective ways to build brand awareness. Unlike synthetic digital ads that can easily be skipped or blocked, billboards are unavoidable, ensuring your message is seen by thousands of people daily. 

Whether you’re a small business looking to attract local customers or a national brand wanting widespread recognition, billboard advertising delivers unmatched reach and impact. 

Some key advantages of outdoor advertising include:

  • 1. Mass Exposure – Your ad is always on, working 24/7 to engage audiences in high-traffic areas.
  • 2. Brand Credibility – Consumers trust brands they see on billboards, reinforcing credibility and brand authority.
  • 3. Location-Based Targeting – Get your message in the right place at the right time, influencing buying decisions near retail stores, events, and major roads.
  • 4. Cost-Effective Long-Term Advertising – Unlike digital ads that require ongoing budgets, billboards offer fixed-cost exposure over weeks or months.
  • 5. Complements Digital Strategies – Billboards create top-of-mind awareness, reinforcing social media, search, and digital ad campaigns.

 

From launching a new product to promoting an event or driving website traffic, billboard advertising is a proven way to reach real-world audiences effectively.

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Why Outdoor
Advertising?

Types of
Billboards We
Offer

At Rock Posters, we provide a variety of billboard options tailored to your brand’s needs and budget. Whether you’re after a classic static billboard or a high-tech digital display, we’ve got you covered.

Standard Billboards

Traditional static billboards are one of the most effective advertising formats, offering continuous exposure with a single, high-impact message. These are ideal for:

  • – Brand awareness campaigns
  • – Retail and product promotions
  • – Long-term advertising with high visibility

 

Available in multiple sizes, our billboard sign printing ensures sharp, vibrant imagery built to withstand all weather conditions.

Looking for More Outdoor Advertising Options?

At Rock Posters, we know that every campaign is unique—and sometimes, your brand needs more than just a billboard. While we specialise in high-impact static billboards, we also have strong industry connections that allow us to help with a broader range of outdoor advertising solutions.

If you’re exploring transit advertising, mobile billboards, or digital screens, get in touch with our team. We’re happy to guide you in the right direction and connect you with trusted industry partners who can help bring your vision to life.

Not sure which format is right for you? Let’s chat—we’ll help you find the perfect outdoor advertising solution.

Types of
Billboards We
Offer

Real Campaigns

Tina Turner billboard - Rock Posters

 

Anthem – Tina Turner, 119 Swanston Street

national gallery of victoria kusama campaign - Rock Posters

 

NGV – Yayoi Kusama, Triple at AlexandraPd

Armani Si Passione campaign - Rock Posters

 

Wavemaker – Armani Si Passione, 308 Victoria Street

Ryval Media - Drake (284 Smith Street) - Rock Posters

 

Ryval Media – Drake, 284 Smith Street

Melbourne & Olympic Park - SABB

 

Melbourne & Olympic Park – SABB

410 Oxford St, Paddington campaign: Meshki - Rock Posters

 

410 Oxford St, Paddington campaign – Meshki

 

Explore more of our recent campaigns on our socials! We regularly post our work on both Facebook and Instagram.

Real Campaigns


Process Overview

Our billboard advertising process is designed to be seamless and effective, guiding you from design to post-campaign reporting.

1. Consultation & Strategy 

We start by understanding your brand goals, target audience, and preferred locations. Our team will recommend the best billboard placements and campaign strategy to maximise impact.

2. Design

If you have artwork ready, simply send it over, and we’ll handle the rest. Need design assistance? We can connect you with trusted graphic designers or provide advice to ensure your billboards are visually compelling and align with your goals.

3. Printing

Using high-quality materials, we ensure your billboard print is vibrant, durable, and weather-resistant. Options include:

  • – Billboard Vinyl Printing (Ideal for long-term outdoor advertising)
  • – Billboard Banner Printing (Perfect for short-term promotional campaigns)

4. Installation

Our expert Australia-wide team installs your billboard at the chosen location/s, ensuring it is secure, visible, and compliant with regulations.

5. Monitoring

To ensure your campaign stays on track, we monitor your billboard placements throughout the campaign duration. Our team ensures compliance with local regulations and resolves any issues, so you can focus on your goals with peace of mind.

 

 Download Specs

 

Ts and Cs

Process Overview

Get A Quote

Whether you’re looking to launch a bold new campaign, promote an upcoming event, or build long-term brand recognition, Rock Posters has the expertise and national network to make it happen. With high-visibility billboards in Melbourne, Sydney, Brisbane, and beyond, we ensure your message reaches the right audience—where it matters most.

From design to installation, our team is here to guide you through every step of the process. We can help with billboard design, high-quality printing, and strategic placement to ensure your campaign stands out and delivers real results.

Let’s bring your vision to life! Contact us today for a free quote, and let’s craft a billboard advertising campaign that puts your brand in the spotlight. It’s easy—send us your artwork, and we’ll handle the rest!

Get A Quote

Get A Quote

FAQs

How much does billboard advertising cost?

The cost of billboard advertising depends on several factors, including location, size, and campaign duration. High-traffic areas, such as CBDs and major highways, typically have higher pricing due to increased visibility. Longer booking durations often offer better value per week. Contact us for a custom quote tailored to your budget and goals.

 

How long should I book a billboard for?

Billboards are generally booked in 2-4-week cycles, but longer campaigns tend to be more effective in building brand recognition. The ideal duration depends on your campaign objectives—for brand awareness, a 3–6 month campaign is recommended, while short-term promotions may only require one cycle.

 

How do I know if my billboard campaign is working?

While billboards don’t have direct click-through tracking like digital ads, their impact can be measured through audience reach, increased brand searches, and customer inquiries. Many businesses see a rise in foot traffic, website visits, or phone calls after launching a billboard campaign. To track effectiveness, we recommend:

  • – Monitoring sales, website traffic, and customer engagement before and after the campaign.
  • – Using unique phone numbers, promo codes, or landing pages to measure responses.
  • – Analysing location-based traffic data to estimate impressions and exposure.

FAQs

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Testimonials

"Cannot recommend more highly."

Love working with Rock Posters on our outdoor street campaigns and have done so for years now. John always delivers for us and is ready at the drop of a hat in emergencies or when we need a short notice poster run. Cannot recommend more highly.

Olly LBR

4A Centre for Contemporary Asian Art

Rock Posters were an absolute pleasure to work with! We needed wide exposure for our Secret Snacks campaign, which encouraged people to venture into Haymarket to discover and revisit must-try snacks. James Seeney was super professional and speedy with service; he knew exactly how to help us attract massive foot and car traffic exposure during the campaign. This resulted in amazing feedback from many people who spotted our artwork posters at key locations across Sydney and ended up following our project online and IRL. Thanks RP!

Mariam Arcilla , Engagement and Development Manager

AUSTRALIAN BALLET

We have been using Rock Posters for a number of years to promote our entertainment offerings and we are always delighted to see the posters in market. They are an eye-catching, effective way to showcase our brand and promote our Ballets in Melbourne and Sydney and the Rock Poster team is a pleasure to work with

Keshia Contini , Marketing

"Rock Posters have been the best!"

I’ve dealt with John & Gemma from Rock Posters for years now for various billboard & street poster campaigns. Rock Posters have been the absolute best! The work they produce is such a fantastic quality & they are both extremely professional to deal with. They really do go over & above for their clients & I have appreciated all their hard work over the years!

Arielle Riga

AKA

As one of the leading entertainment marketing agencies in Australia, New York and London, we always thrive on good relationships with key media platforms. Rock Posters is one of those! As a staple of the advertising fabric of Melbourne, we are always delighted to work with such a fantastic team who consistently deliver fantastic results.

Ash McKenzie , Senior Account Manager

Bloodlines Music

John and his team have long held the mantle of the street poster kings of Melbourne and after 20+ years working with them we have never been let down.

Warren Costello , Bloodlines Music

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