At Rock Posters, we’ve been the trusted name in street poster advertising since 1986. Proudly Australian-owned and independent, we operate out of our state-of-the-art printing facilities in Melbourne and Sydney with a nationwide distribution network. For over three decades, we’ve partnered with agents, agencies, producers, musicians, comedians, and promoters to create high-impact poster and billboard campaigns that deliver real results.

The combination of street posters and billboards is one of the most cost-effective and impactful advertising mediums, ideal for reaching urban audiences where they live, work, and play. From concept to installation, Rock Posters takes care of everything—design advice, printing, and distribution—ensuring your campaign stands out.

We care deeply about our environment, using 100% recycled, carbon-neutral paper for our posters. We even have invented the “Green Poster”, a product made from post consumer waste which reduces landfill and associated emissions, and is printed on using vegetable-based ink.

Whether you’re promoting a live gig, launching a product, or amplifying brand awareness, our street posters cut through the clutter and make an impact. Contact our Melbourne or Sydney offices today, and let’s get started on your next campaign!

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Our Aus-Wide
Services

At Rock Posters, we offer a full suite of services to bring your street poster campaign to life.

 

design services

Design

Whether you have a ready-to-go design or need help crafting your message, we’ve got you covered. If you’re starting from scratch or need design advice, we can connect you with trusted marketers and graphic designers who specialise in creating posters that captivate and convert. Our experienced team is also happy to offer guidance to ensure your design aligns with your campaign goals and stands out on the streets.

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Printing

Leveraging state-of-the-art facilities in both Sydney and Melbourne, we provide high-quality printing options to suit any project:

  • Offset Printing: Ideal for large volumes, ensuring consistency and sharp detail.
  • Digital Printing: Perfect for smaller runs with quick turnaround times.
  • Silk-Screen Printing: Offers vibrant colours and durability, great for eye-catching designs.

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Distribution and Installation

With an Australia-wide network, we handle the strategic placement and professional installation of your posters. Our team ensures maximum visibility by selecting high-traffic urban locations across Melbourne, Sydney, Brisbane, Adelaide, Perth, Newcastle, and the Gold Coast.

 

We understand that every campaign is unique. That’s why we offer flexible poster sizes and customisation options to meet your specific needs. From standard dimensions to custom shapes and finishes, we tailor our services to help your message stand out on the streets.

Talk to our team today for expert advice and ongoing support throughout your campaign. We’re here to ensure your street posters make a bold and lasting impact, from the initial concept to the final placement.

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Our Aus-Wide
Services

Poster Benefits

Street posters are a proven medium for capturing attention in bustling urban environments. They are exceptionally effective for:

  • – Events Promotion: Generate buzz for concerts, festivals, exhibitions, and performances. Street posters reach audiences where they live and socialise, driving attendance and engagement.
  • – Retail Promotions: Announce store openings, sales events, or special offers directly to potential customers in high-footfall areas.
  • – Brand Awareness: Increase your brand’s visibility with widespread placement, keeping your message top-of-mind among urban audiences.

 

Street poster advertising delivers exceptional return on investment by combining affordability, wide reach, and immediate impact. As one of the most cost-effective advertising channels, street posters provide extensive exposure without the high costs of traditional media. Our nationwide distribution network ensures your posters are strategically placed in high-traffic areas, reaching thousands of people daily. With bold visuals and precise placement, street posters grab attention instantly, driving consumer engagement at street level.

Backed by over 38 years of expertise, Rock Posters creates campaigns that not only connect with wide audiences but also maximise your marketing budget to deliver tangible results.

Poster Benefits

Real Campaigns
In Action

Olivia Rodrigo GUTS tour campaign - Rock Posters

 

Olivia Rodrigo – GUTS Tour Campaign

The Olivia Rodrigo – GUTS Tour campaign featured billboards and street posters prominently displayed in both Melbourne and Sydney during September 2024, effectively promoting the tour and album release.

the LUME leonardo da vinci campaign - Rock Posters

 

The LUME Melbourne Campaign

The LUME – Da Vinci 500 Years campaign ran from April to June 2024 in Melbourne, showcasing standard posters, horizontal triples, vertical quads, and billboards to promote the immersive exhibition celebrating Leonardo da Vinci’s legacy.

rising festival campaign - Rock Posters

 

RISING Festival Campaign

The RISING Festival campaign illuminated Duckboard Place (pictured) in Melbourne with striking posters, building excitement for the festival’s return in June 2024. This captivating campaign celebrated the festival’s blend of art, music, and performance, inviting audiences to immerse themselves in an extraordinary experience.

national gallery of victoria kusama campaign - Rock Posters

 

National Gallery of Victoria Yayoi Kusama Campaign

The NGV – Yayoi Kusama campaign ran from December 2024 to March 2025 in Melbourne, showcasing a vibrant mix of Horizontal Double, Vertical Quad, Half-Billboard, Billboard, and Maxi Billboard formats across the city. This eye-catching campaign celebrated Kusama’s iconic art, inviting audiences to immerse themselves in her world of bold patterns and colours.

CharliXCX brat campaign - Rock Posters

 

Charli XCX brat Campaign

The Charli XCX – brat album release campaign ran across Sydney, Melbourne, Perth, and Brisbane from June to October 2024, featuring Billboards, Horizontal Doubles, and Horizontal Quads. Dubbed the “season of the brat” by Gen Z, it included a strong social media component encouraging fans to visit poster locations for selfies, achieving significant traction on platforms like TikTok. The campaign successfully engaged audiences with seven different runs.

kerastase campaign - Rock Posters

 

The Wavemaker Global Kérastase Paris Campaign

The Wavemaker Global – Kérastase Paris campaign ran in Melbourne during March 2024, utilising Standard Posters, Half-Billboards, and Billboards. The campaign spotlighted the brand’s premium hair care products, delivering a visually striking presence to captivate the audiences and bring awareness to the brand.

Real Campaigns
In Action

How It Works

1. Consultation 

We start by understanding your campaign goals, target audience, and desired locations. Whether you’re promoting an event, product, or brand, our experienced team will guide you through the process and recommend the best approach for maximum impact.

2. Design

If you have artwork ready, simply send it over, and we’ll handle the rest. Need design assistance? We can connect you with trusted graphic designers or provide advice to ensure your posters are visually compelling and align with your goals.

3. Production

Using state-of-the-art printing facilities in Sydney and Melbourne, we produce high-quality posters tailored to your specifications. From offset to digital or silk-screen printing, we guarantee vibrant and durable results.

4. Distribution

Our Australia-wide network ensures your posters are strategically placed in high-visibility urban locations. Our team takes care of every detail, from site selection to professional installation, to make sure your message reaches your audience.

5. Monitoring

To ensure your campaign stays on track, we monitor your poster placements throughout the campaign duration. Our team ensures compliance with local regulations and resolves any issues, so you can focus on your goals with peace of mind.

 Download Specs

 

Ts and Cs

How It Works

Get A Quote

Ready to take your campaign to the streets? Whether you’re launching a new product, promoting an event, or building brand awareness, Rock Posters has the expertise and network to make it a success. With over 38 years of experience, Australia-wide distribution, and a commitment to eco-friendly practices, we ensure your message cuts through the clutter and resonates with urban audiences.

Our team is here to guide you every step of the way—from initial consultation to final installation. We’re ready to provide expert advice, connect you with trusted designers, and support you throughout your campaign.

Contact us today for a free quote and let’s create a street poster campaign that delivers real results. It’s easy—send us your artwork, and we’ll handle the rest!

Get A Free Quote

Get A Quote

FAQs

What is the typical duration of a campaign?

The typical duration of a street poster campaign is 2 to 4 weeks, which strikes a balance between creating visibility and ensuring your message stays fresh. This timeframe is ideal for events, product launches, and short-term promotions. For longer-term campaigns, Rock Posters can provide solutions such as refreshing posters, rotating designs, or re-distributing in new areas to maintain momentum and impact over an extended period. Our team will work with you to tailor the campaign duration to your specific objectives, ensuring your message continues to resonate with your target audience.

 

Are street posters legal?

Yes, street posters are legal when installed in accordance with local regulations. At Rock Posters, we understand the complexities of council and government requirements across Australia. 

Our team ensures every poster is placed in approved locations, complying with all local laws to protect both your campaign and your brand’s reputation. With over 38I’m years of experience, we handle all the legalities and logistics for you, so you can focus on the success of your campaign.

 

Do I need permission to put up posters?

Yes, permission is required to display posters in both public and private spaces. Unauthorised placement can result in fines and/or removal, which is why Rock Posters takes care of all the necessary permissions for you. Our established relationships with councils and property owners mean we secure prime, approved locations for your posters. This not only ensures compliance but also optimises your campaign’s reach by strategically selecting high-visibility sites. 

 

How long do street posters last?

Street posters are designed to endure urban environments and weather conditions, lasting up to 2–4 weeks in most cases. For campaigns in harsher conditions or longer durations, we recommend monitoring and refreshing posters as needed to maintain their appearance and impact. At Rock Posters, we use high-quality materials, including sustainable, weather-resistant paper, to maximise the life of your campaign.

FAQs

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Testimonials

"Cannot recommend more highly."

Love working with Rock Posters on our outdoor street campaigns and have done so for years now. John always delivers for us and is ready at the drop of a hat in emergencies or when we need a short notice poster run. Cannot recommend more highly.

Olly LBR

4A Centre for Contemporary Asian Art

Rock Posters were an absolute pleasure to work with! We needed wide exposure for our Secret Snacks campaign, which encouraged people to venture into Haymarket to discover and revisit must-try snacks. James Seeney was super professional and speedy with service; he knew exactly how to help us attract massive foot and car traffic exposure during the campaign. This resulted in amazing feedback from many people who spotted our artwork posters at key locations across Sydney and ended up following our project online and IRL. Thanks RP!

Mariam Arcilla , Engagement and Development Manager

AUSTRALIAN BALLET

We have been using Rock Posters for a number of years to promote our entertainment offerings and we are always delighted to see the posters in market. They are an eye-catching, effective way to showcase our brand and promote our Ballets in Melbourne and Sydney and the Rock Poster team is a pleasure to work with

Keshia Contini , Marketing

Live Nation, Australasia

Positive: Professionalism, Quality, Responsiveness, Value

Rock Posters are a Melbourne institution with a national footprint – we’ve worked together for over two decades on countless concert tours and they’ve never failed to deliver on time, budget or quality.

Luke Hede , SVP, Promoter

"Rock Posters have been the best!"

I’ve dealt with John & Gemma from Rock Posters for years now for various billboard & street poster campaigns. Rock Posters have been the absolute best! The work they produce is such a fantastic quality & they are both extremely professional to deal with. They really do go over & above for their clients & I have appreciated all their hard work over the years!

Arielle Riga

AKA

As one of the leading entertainment marketing agencies in Australia, New York and London, we always thrive on good relationships with key media platforms. Rock Posters is one of those! As a staple of the advertising fabric of Melbourne, we are always delighted to work with such a fantastic team who consistently deliver fantastic results.

Ash McKenzie , Senior Account Manager