At Rock Posters, we’ve been the trusted name in street poster advertising since 1986. Proudly Australian-owned and independent, we operate out of our state-of-the-art printing facilities in Melbourne and Sydney with a nationwide distribution network. For over three decades, we’ve partnered with agents, agencies, producers, musicians, comedians, and promoters to create high-impact poster and billboard campaigns that deliver real results.
We care deeply about our environment, using 100% recycled, carbon-neutral paper for our posters (or paper sourced from FSC certified forests). We have even invented the “Green Poster”, a product made from post-consumer waste which reduces landfill and associated emissions, and is printed on using vegetable-based ink.
Whether you’re promoting a live gig, launching a product, or amplifying brand awareness, our street posters cut through the clutter and make an impact. Contact our Melbourne or Sydney offices today, and let’s get started on your next campaign!
Our Australia-Wide Services
Design
Whether you have a ready-to-go design or need help crafting your message, we’ve got you covered. If you’re starting from scratch or need design advice, we can connect you with trusted marketers and graphic designers who specialise in creating posters that captivate and convert. Our experienced team is also happy to offer guidance to ensure your design aligns with your campaign goals and stands out on the streets.
Printing
Leveraging state-of-the-art facilities in both Sydney and Melbourne, we provide high-quality printing options to suit any project:
- Silk-Screen Printing: Offers vibrant colours and durability, great for eye-catching designs.
- Offset Printing: Ideal for large volumes, ensuring consistency and sharp detail.
- Digital Printing: Perfect for smaller runs with quick turnaround times.
Distribution & Installation
With an Australia-wide network, we handle the strategic placement and professional installation of your posters. Our team ensures maximum visibility by selecting high-traffic urban locations across Melbourne, Sydney, Brisbane, Adelaide, Perth, Newcastle, and the Gold Coast.
We understand that every campaign is unique. That’s why we offer flexible poster sizes and customisation options to meet your specific needs. From standard dimensions to custom shapes and finishes, we tailor our services to help your message stand out on the streets.
Talk to our team today for expert advice and ongoing support throughout your campaign. We’re here to ensure your street posters make a bold and lasting impact, from the initial concept to the final placement.
Process Overview
Consultation
We start by understanding your brand and campaign objectives. Whether you’re promoting an event, product, or brand, our experienced team will guide you through the process.Design
Simply send your finished artwork to us. If you need design help we can connect you with trusted graphic designers or provide advice to ensure your billboards are visually compelling.Production
Using state-of-the-art printing facilities in Sydney and Melbourne, we produce high-quality posters tailored to your specifications. From offset to digital or silk-screen printing, we guarantee vibrant and durable results.Distribution
Our Australia-wide network ensures your posters are strategically placed in high-visibility urban locations. Selecting the best sites for your audience and installing professionally maximises your campaign impact.Monitoring
We monitor your poster placements throughout the campaign duration. Our team ensures compliance with local regulations and resolves any issues, so you can focus on your goals with peace of mind.
Artwork Specifications
Click the cover below to download the PDF of our current Rock Posters artwork specs.
Frequently Asked Questions
The typical duration of a street poster campaign is 2 to 4 weeks, which strikes a balance between creating visibility and ensuring your message stays fresh. This timeframe is ideal for events, product launches, and short-term promotions. For longer-term campaigns, Rock Posters can provide solutions such as refreshing posters, rotating designs, or re-distributing in new areas to maintain momentum and impact over an extended period. Our team will work with you to tailor the campaign duration to your specific objectives, ensuring your message continues to resonate with your target audience.
Yes, street posters are legal when installed in accordance with local regulations. At Rock Posters, we understand the complexities of council and government requirements across Australia.
Our team ensures every poster is placed in approved locations, complying with all local laws to protect both your campaign and your brand’s reputation. With over 4 decades of experience, we handle all the legalities and logistics for you, so you can focus on the success of your campaign.
Yes, permission is required to display posters in both public and private spaces. Unauthorised placement can result in fines and/or removal, which is why Rock Posters takes care of all the necessary permissions for you. Our established relationships with councils and property owners mean we secure prime, approved locations for your posters. This not only ensures compliance but also optimises your campaign’s reach by strategically selecting high-visibility sites.
Street posters are designed to endure urban environments and weather conditions, lasting up to 2–4 weeks in most cases. For campaigns in harsher conditions or longer durations, we recommend monitoring and refreshing posters as needed to maintain their appearance and impact. At Rock Posters, we use high-quality materials, including sustainable, weather-resistant paper, to maximise the life of your campaign.