Outdoor advertising is one of the most effective ways to increase brand awareness and reach mass audiences. At Rock Posters, we’ve been the trusted name in street posters and outdoor advertising since 1986. With a network spanning Melbourne, Sydney, Brisbane, and more, we offer national and regional billboard advertising campaigns, ensuring your message reaches the right audience, in the right place, at the right time.
From bold, eye-catching billboards to dynamic digital displays, our team ensures your brand gets maximum visibility in high-traffic locations. With expert billboard printing, design, and placement, we help businesses of all sizes make a lasting impression.
Our Australia-Wide Services
1. Billboard Design
Our in-house team specialise in billboard advertising design, ensuring your message is clear, engaging, and built for visibility.
We also provide creative consultation to align your design with campaign goals, audience targeting, and location strategy.
2. Billboard Printing
We offer a range of printing options to suit your needs:
- Vinyl Printing
- Banner Printing
- Sign Printing
With state-of-the-art printing facilities in Sydney and Melbourne, we guarantee sharp, vibrant prints designed to withstand the elements.
3. Billboard Installation
Having the right billboard in the right location is key to a successful campaign. Our experienced team handles everything from site selection to professional billboard installation across Australia’s top advertising locations. We offer:
- Strategic billboard placement
- Static and mobile digital installations
- Australia-wide coverage
Why Traditional Static Billboards?
Outdoor advertising is one of the most powerful and cost-effective ways to build brand awareness. Unlike synthetic digital ads that can easily be skipped or blocked, billboards are unavoidable, ensuring your message is seen by thousands of people daily.
Traditional static billboards are one of the most effective advertising formats, offering continuous exposure with a single, high-impact message.
Some key advantages include:
- Mass Exposure: Your ad is always on, working 24/7 to engage audiences in high-traffic areas.
- Brand Credibility: Consumers trust brands they see on billboards, reinforcing credibility and brand authority.
- Location-Based Targeting: Get your message in the right place at the right time, influencing buying decisions near retail stores, events, and major roads.
- Cost-Effective Long-Term Advertising: Unlike digital ads that require ongoing budgets, billboards offer fixed-cost exposure over weeks or months.
- Complements Digital Strategies: Billboards create top-of-mind awareness, reinforcing social media, search, and digital ad campaigns.
Available in multiple sizes, our billboard sign printing ensures sharp, vibrant imagery built to withstand all weather conditions. Not sure which format is right for you? Let’s chat—we’ll help you find the perfect outdoor advertising solution.
Process Overview
Strategy
We start by understanding your brand and campaign objectives. Our team will recommend the best billboard locations and campaign strategy to maximise impact.Design
Simply send your finished artwork to us. If you need design help we can connect you with trusted graphic designers or provide advice to ensure your billboards are visually compelling.Printing
We ensure your billboard is vibrant and weather-resistant by using high quality materials. We use vinyl printing for long-term outdoor campaigns. If durability is not crucial, banner printing is ideal.Installation
Our expert Australia-wide team installs your billboard at the chosen locations, ensuring it is secure, visible, and compliant with regulations.Monitoring
We monitor your billboard placements throughout the campaign duration. Our team ensures compliance with local regulations and resolves any issues, so you can focus on your goals with peace of mind.
Artwork Specifications
Click the cover below to download the PDF of our current Rock Posters artwork specs.
Frequently Asked Questions
The cost of billboard advertising depends on several factors, including location, size, and campaign duration. High-traffic areas, such as CBDs and major highways, typically have higher pricing due to increased visibility. Longer booking durations often offer better value per week. Contact us for a custom quote tailored to your budget and goals.
Billboards are generally booked in 2-4-week cycles, but longer campaigns tend to be more effective in building brand recognition. The ideal duration depends on your campaign objectives—for brand awareness, a 3–6 month campaign is recommended, while short-term promotions may only require one cycle.
While billboards don’t have direct click-through tracking like digital ads, their impact can be measured through audience reach, increased brand searches, and customer inquiries. Many businesses see a rise in foot traffic, website visits, or phone calls after launching a billboard campaign. To track effectiveness, we recommend:
- Analysing location-based traffic data to estimate impressions and exposure.
- Monitoring sales, website traffic, and customer engagement before and after the campaign.
- Using unique phone numbers, promo codes, or landing pages to measure responses.
Outdoor advertising delivers unmissable exposure—your message is always on and can build brand awareness, reinforce credibility and influence buying decisions near key locations such as retail precincts and major roads.